Drive free-tier signups via Google SSO or email
Overall score
Strong niche, soft hook
The short version
The page targets hardware engineers precisely and the signup flow works cleanly, but the above-fold headline competes with a left-panel carousel headline, diluting the first message a visitor reads.
Agent context
Drive free-tier signups via Google SSO or email
Assumptions the agent respected: The YC badge and domain 'adam.new' signal early-stage credibility to a technically savvy audience that will scrutinize specificity Visitors arriving from hardware or engineering communities already understand PLM concepts, so jargon like ECO and BOM is a feature, not a barrier
Capture notes: animated-page:canvas,transform-motion
Agent browsing evidence
Each selected action was opened from a clean browser state, so one test could not influence the next.
Isolated click tests
Final destination and observed browser behaviorThe CTA responded without leaving the page.
https://adam.new/The CTA test reached the audit time budget before a reliable result was observed.
https://adam.new/The agent journey
The visitor must resolve which claim is the product's core promise before they can decide whether to stay.
Engineers who reach this section gain strong confidence that Adam understands their actual work, recovering trust lost at the split headline.
Zero-navigation signup removes a common drop-off point and keeps the visitor inside the same trust context they built while reading the page.
Honest verdict
The page knows exactly who it is for and the signup path is genuinely frictionless, but two competing above-fold headlines dilute the one claim that should land in the first three seconds.
Strategy the agent spotted · promising
Collapsing discovery and conversion into one viewport removes a navigation step and keeps momentum for high-intent visitors.
A visitor who reads the headline and recognises the pain can sign up without a single extra click, compressing the funnel to near zero steps.
The carousel's own headline 'Connected to your tools' competes with the auth panel's 'The AI workspace for hardware teams,' so low-intent visitors may read neither message clearly before bouncing.
Above-fold screenshot shows both headlines simultaneously at equal visual weight, confirmed by the section evidence listing both as separate heading nodes at y:0 and y:304.
Content quality evidence
Engineering Change Order packet — a bundle of documents that formally records and approves a design change before it is released to manufacturing.
Product Lifecycle Management — software that stores and tracks every version of a product's parts, drawings, and bills of materials across the team.
Request for Quotation — a document sent to suppliers asking them to submit a price and lead time for making a specific part or assembly.
Score breakdown
Deep dive
Two competing above-fold headlines split the first impression before a single value claim can land.
"The AI workspace for hardware teams" is a clean category claim that immediately qualifies the audience and sets scope.
The left-panel carousel headline "Connected to your tools" runs simultaneously, creating two different promises fighting for the same three-second attention window.
Subordinate the carousel headline visually so "The AI workspace for hardware teams" owns the above-fold moment alone, then add one outcome line beneath it.
The page speaks hardware-engineer fluently, but the signup options may not fully serve enterprise procurement gatekeepers who control budget.
Tool logos for Onshape, Fusion, SolidWorks, Arena, and Digi-Key signal deep domain specificity that filters out irrelevant visitors instantly.
The FAQ confirms Enterprise tier routes to a sales conversation, yet no enterprise-contact path is surfaced above the pricing table where procurement-minded visitors look first.
Add a small "Talk to us" link adjacent to the Enterprise pricing card so budget holders have a direct path without scrolling to the FAQ.
Signup is frictionless with Google and email options immediately visible above the fold alongside a free tier.
"Continue with Email" correctly expanded an inline form without navigation, keeping the visitor on-page and reducing drop-off risk.
The nav CTA label "Get Started for Free" duplicates the pricing-tier framing rather than reinforcing a specific job-to-be-done, weakening its pull for task-motivated engineers.
Test a nav CTA label tied to a concrete deliverable, such as "Draft your first BOM free," to connect the action to an outcome engineers already want.
The RFQ draft example is highly specific and credible, but accessibility gaps in the FAQ undermine the section most visitors use to resolve doubt.
The inline RFQ output citing "5052-H32 at 2.0 mm, 8 bends, clear chromate per MIL-DTL-5541 Type II Class 3" demonstrates domain depth that generic AI tools cannot match.
FAQ question text renders at contrast ratios of 3.8–4.4 against the off-white background, below the WCAG 4.5 AA minimum, making the trust-building section harder to read.
Darken FAQ question text to achieve at least 4.5:1 contrast and add descriptive alt text to the 22 images currently missing it.
The three-step "How it works" flow is concrete, but the "What Adam can do for you" section headline is generic and the animated carousel is hard to parse at a glance.
"Geometry, BOMs, sourcing, renders, docs, vendors" efficiently lists deliverable categories in a single line, giving engineers a fast mental inventory of scope.
"What Adam can do for you" is a placeholder-level heading that adds no information scent and fails to differentiate Adam from any other AI assistant.
Replace the section heading with a specific output claim, such as "From model to RFQ in one conversation," to carry the momentum built by the How it works steps.
Growth review · 01
Search & discoverySolid metadata and social sharing setup, but nearly a third of images have no descriptive text and the page heading order is unusual, both of which limit how well search engines understand the page.
adam.newhttps://adam.new/
Adam is an AI CAD copilot for hardware teams working across CADAM, Onshape, and Autodesk Fusion.
Keep thisSocial-sharing metadata and Twitter preview metadata tags are fully populated with a title, description, image, and URL, meaning every social share produces a rich preview that reinforces the brand and drives click-throughs from LinkedIn and X where hardware engineers congregate.
Why this mattersSearch engines index image content to understand what a page is about, and skipping 22 images means Adam loses ranking signals for terms like 'CAD BOM automation' or 'hardware PLM integration' that those screenshots could reinforce.
Recommended changeAdd a short descriptive phrase to every product screenshot and integration logo, for example 'Adam drafting an RFQ from a SolidWorks assembly' or 'Onshape integration logo', so search engines can read and rank those images.
Rendered audit reports 62 total images with 22 missing alt attributes, representing 35% of all images on the page. Affected images include product UI screenshots and integration logos throughout the page body.
Why this mattersSearch engines treat the first and most prominent heading as the clearest signal of a page's topic, so placing a lower-level heading before the main one dilutes the ranking signal for Adam's core category.
Recommended changeMove 'The AI workspace for hardware teams' to be the first heading on the page, or restructure the left-panel carousel text so it does not use an H2 tag that precedes the H1 in the page source.
Rendered audit shows the heading order as: H2 'Runs in the background 24/7' followed by H1 'The AI workspace for hardware teams'. The H1 should appear first in the document to establish topic priority before any H2 subheadings.
Growth review · 02
Look & feelThe page feels polished and purposeful at first glance, with a clean off-white palette and consistent typography, but two specific areas undercut the professional impression on closer inspection.
The split above-fold layout — gradient hero image on the left, clean signup form on the right — creates an immediate sense of a focused product. The Geist Variable typeface is used consistently throughout, and the pricing section is well-structured. The overall impression is coherent and modern, though the animated carousel on the left panel moves too fast to read comfortably, and several text elements in the FAQ
Based on the captured desktop page. Mobile design was not evaluated.Continue with Google384 × 48px
Continue with Email384 × 48px
Get Started for Free164 × 38px
Keep thisThe pricing table is visually clear: four tiers are laid out side by side with the recommended plan highlighted, feature lists are aligned, and the call-to-action buttons are consistently sized at 222×36 pixels, making comparison easy without cognitive overload.
Why this mattersThe FAQ section is where skeptical visitors resolve their last objections before signing up, so text that strains the eye increases the chance they give up and leave without converting.
Recommended changeDarken the FAQ question text color by one step — for example from the current light grey to approximately rgb(100,100,100) or darker — so the text reads clearly without squinting.
Contrast measurements show FAQ question text at rgb(118,118,118) on rgb(251,250,247) background, producing a ratio of 4.4:1. The widely accepted readable minimum for body-sized text is 4.5:1, placing these questions just below the threshold. Affected questions include 'Will Adam break my feature tree' and 'How does Adam handle BOMs, ECOs, and revision control'.
Why this mattersIf visitors cannot read the carousel text before it changes, the panel becomes visual noise rather than a supporting argument, wasting the prime above-fold real estate it occupies.
Recommended changeEither slow the carousel rotation to at least six seconds per slide, or replace the rotating panel with a single static image that shows Adam completing a recognizable hardware task, such as a finished RFQ or BOM output.
The full-page screenshot shows carousel dot indicators and previous/next buttons, and the capture system flagged canvas and transform-motion animations on the page. The slide text 'Connected to your tools' and supporting copy about CAD and PLM sync is small and overlaid on a gradient background, making it harder to read even when static.
Fix this first
Visitors process one message in the first three seconds; 'Connected to your tools' and 'The AI workspace for hardware teams' are different claims fighting for the same attention slot, so neither lands.
After that
Hardware engineers care about time saved and errors avoided, not connectivity; leading with plumbing language positions Adam as a middleware tool rather than an agent that does the work.
Replace with a one-line outcome statement tied to a specific deliverable Adam produces, such as a BOM, ECO packet, or RFQ draft.Contrast ratios of 3.8–4.4 on FAQ questions fall below the 4.5 AA threshold, making the most trust-building section harder to read for a significant share of users and hurting SEO image indexing.
Add descriptive alt text to all product screenshots and raise FAQ question text color to meet 4.5:1 contrast against the off-white background.Ready to paste
The AI workspace for hardware teams
Where hardware teams finish the work
The original is a category label; the rewrite names the outcome engineers actually want, differentiating Adam from tools that only assist rather than complete tasks.
Sync your CAD, PLM, and company stack all in one place.
Adam reads your CAD and hands back the finished output.
The original sells integration; the rewrite sells agency and result, which matches the 'Get the finished work' promise already proven lower on the page.
Protect these choices
Domain-fluent proof copy that earns engineer trustThe RFQ draft example citing '5052-H32 at 2.0 mm, 8 bends, clear chromate per MIL-DTL-5541 Type II Class 3' demonstrates Adam's output in the exact language a mechanical engineer would write, making the capability claim concrete rather than aspirational.
Frictionless free tier with immediate on-page pricingGoogle SSO, email signup, and a visible free-tier pricing table all appear without leaving the page, so a visitor can evaluate cost and commit in a single session with no sales contact required.
Missing content
The page does not show average time saved or error-reduction metrics that would let an engineer quantify Adam's ROI before signing up.
There is no indication of which CAD file formats or PLM revision schemes Adam can read, leaving engineers uncertain whether their specific toolchain is supported before they commit.
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